PPC is an important component of digital marketing. It is a type of internet marketing which has gained widespread popularity in recent times due to its high returns. PPC stands for Pay-Per-Click. As the name suggests, it involves paying a sum of money by the advertisers every time an ad is clicked. It can be said to be a simple way to buy visits to your website, starkly in contrast to organic marketing.
PPC Tools for Keyword Research:
PPC tools are very versatile and there are many tools that are useful to advertisers in buying and managing ads. Advertisers utilise these PPC tools to conduct competitive research, do budget estimation, optimise landing pages etc. In this article, we will take a look at the ways in which PPC is used and find out about the trendiest and most useful PPC tools.
- PPC tools for Keyword research
- PPC tools for Competitive research
- PPC tools for landing page optimization
- Other useful PPC tools
Tool#01: AdNabu
AdNabu is a PPC tool which can automate the keyword research process requiring minimal effort from your end. Upon entering the landing page, AdNabu will suggest relevant keywords of its own accord. You can make use of these keywords to advertise the page. If you want to add new keywords and discover new keywords, you can use this initial set of keywords.
Tool#02: Google Keyword Planner
There is a reason why Google is the world’s most popular search engine. Google’s algorithms are unparalleled and Google Keyword Planner is one of Google’s such free tools. Google Ads is specially designed for advertisers. Google Ads can used to build new campaigns from scratch or optimise existing ones.
There are many things that you can with Google Keyword Planner- you can search for keyword and ad group ideas,you can see certain keywords perform. If you want to combine two keyword lists together, you can do so and Google Keyword Planner will give you a completely new list which is relevant to both keywords. Keyword Planner can also prove helpful when deciding on competitive bids and setting budgets to use with your campaigns.
Tool#03: Keywordtool.io
The motto of Keywordtool.io is “Finding Great keywords Using Google Autocomplete”. Keyword Tool markets itself as an alternative to Google Keyword Planner. It uses Google’s autocomplete technology to find the most suitable keywords. This is a Keyword Tool that can help you discover new long-tail keywords pertaining to any topic.
Tool#04: Google.com in an Incognito Window
This isn’t as much of a tool as a strategy. When you are using Google on your browser, your search history is saved through cache cookies. This is the reason Google and other platforms can give you extremely targeted advertisements and content.
However, you can override this by using Incognito Mode. You can find interesting auto-fill opportunities while searching in an incognito window. This will give you all the unbiased autofill options. This can help guide your keyword research drastically.
The incognito mode makes sure that any customized search data Google keeps stored does not impact your search results. Incognito is also helpful to see your real rank on the search page for certain products.
Tool#05: Google Trends
Another helpful tool by Google, Google Trends shows the search volume of particular keywords. It shows how often a certain search term is used by users in comparison to the total search volume across the world. You can segregate the results by region.
Tool#06: BuzzSumo
BuzzSumo has always been a source of major buzz in the digital marketing industry. It is a tool that helps advertisers by identifying and analysing the type of content that performs the best for any topic. Not only for you, you can also find out what your competitors are doing!
Buzzsumo gives the most shared/liked content on a given topic/keyword. It can also give high-performing keywords particular to a specific niche. You have the option to choose the type of content you want. This can be anything from articles to infographics to videos and sort them by platforms!
PPC Tools for Competitive Research
Competitive research is an important part of your marketing strategy-you need to know what the competition is doing and how you can do better. It gives the necessary tools to overpower your competition’s acquisition strategy and stay ahead of their business strategy.
Adequate information about your competition is beneficial when formulating your own strategy. You can use the valuable information gathered to estimate your budget and other useful information.
Some of tools that are helpful in the competitive analysis are as follows:
Tool#07: SEMrush
SEMrush is a competitive research tool that helps to find the highest organic as well as paid competitors for a certain keyword in Google Search. Not only this, SEMrush also helps you find your top competitors by using your target words.
You simply need to input your target words and the SEMrush algorithm will give you a list of your top competition. Equipped with all this information, you can easily find out the keywords your competition is targeting and adjust your strategy accordingly.
Tool#08: SpyFu
This tool is cool as its name! SpyFu is a tool whose main motive is to “spy on” the keywords that your competitors are using and devise an improvised SEM and SEO strategy accordingly. It gives a load of information about your competitors.
For example, cost per click and search volume statistics on keywords. It uses collected data to evaluate how much a particular website is spending on advertising. It also allows you to download all of your competitors’ keywords!
Tool#09: iSpionage
iSpionage is a simple competitive intelligence tool that provides accurate competitive intelligence information.You can gain a lot of insight into the competitors’ keywords, ad copies, and ad budgets by analysing this information.
PPC tools to optimize landing pages
The landing page is the first impression of your whole web page. It is the page on which a potential customer lands directly after clicking an advertisement.
So it is only obvious that your landing page should be fast, clear and give a clear idea about your product and what your website has to offer. Improving your landing pages is the most efficient way to get the best returns from PPC advertising.
We have made a list of the best landing tools which will help you to improve your landing page experience:
Tool#10: Unbounce
Say no to instant bounces on your landing page! A bounce is recorded when a customer opens your page but immediately closes it without exploring the website.
Unbounce is a tool that is made just to tackle this issue. It provides a ton of landing page templates you can even customize your own templates. It comes integrated with HubSpot and MailChimp. This gives it an edge when it comes to automating the engagement through acquired leads.
Tool#11: Instapage
Similar to Unbounce, Instapage has most of the necessary content builder features that one needs to create an effective landing page! Instapage gives you the option to drag and drop elements in and out of your page. You can edit these items by simply clicking on them. It makes launching a page easier than ever and you can easily replicate pages to A/B test and optimize for conversions.
Tool#12: VWO
If you want to perform analytics hand-in-hand, VWO should be your go-to tool! It has plenty of analysing resources built-in and its landing page analyzer gives specific data analysis of what works and what doesn’t. It can be considered a Visual Editor that modifies landing pages. And the best part is, you don’t have to do any coding!
Useful miscellaneous PPC tools
Tool#13: Google Analytics
As is abundantly clear by now, Google is leading the industry with its top-notch tools and Google analytics tools are an essential tool for any online advertiser. Using this tool to your advantage can completely change the tide of your campaign!
It gives simple data like sessions, time spent, etc. However, it is more known for its deeper analysis. You can learn consumer behaviour and make better-targeted ads for higher conversions.
Tool#14: Google Ads app
The Google Ads app is a miscellaneous tool that has many features which help advertisers stay in touch with the ad campaigns from anywhere, through an Android smartphone. It makes reviewing ads’ performance on the go as easy as clicking on an app on your phone!
Conclusion
We hope the mentioned tools will help you in understanding your campaigns and your competition’s strategy more comprehensively. So if you’re a PPC advertiser, bookmark this article because these tools will be extremely beneficial to your advertising campaign!
