Who hasn’t heard about the renowned singer Shawn Mendes or indian rising stars like Mostlysane and BeerBiceps? These popular pop culture icons have one thing in common-they used Video Content Marketing to entertain people and got handsomely rewarded. What was the reason behind their popularity on YouTube? It is very simple actually-people love consuming video content.
It is, therefore, no surprise that YouTube is the second-largest Search Engine in the world after Google. It is also worth noting the enormous success of the video-based app, TikTok. TikTok became the most downloaded app in the world in the first quarter of 2020, with some 315 million downloads in that quarter alone according to app analytics company, SensorTower. Other surveys show that an average person spends more than an hour and a half of their time watching online video content every day. Therefore, video can no longer be just a complementary visual add-on to your content but it has to be the heart of the content.
Successful video creators use the basic principles of marketing to promote their products and services online. As a marketer, it is imperative that you tap into this booming and highly rewarding marketing trend. Just having a video on your landing page has can improve conversions by as much as 80%. You can create inspiring videos that appeal to your target audience and make the most of this powerful tool at your disposal. And don’t worry, you don’t need a Video Production ensemble just yet-they are many free and paid online video editing tools available that don’t require expertise in editing. As long as you have a Smartphone you can create valuable video content for free!
Reason #1 – Consumers and Video Content
Your consumers are much more likely to engage with your content if they feel like you care about them, that you have a “connection”. Building rapport with your audience is easy and effective, compared to other modes of communication. Videos are easy-to-follow, visually pleasing, and require minimal effort from the user’s end. They also provide reassurance about the product quality when they see it in real-time situations in videos. You can use videos as a medium to share creative product ideas whilst endearing to your audience.
Studies show video marketing campaigns featuring emotional content have twice as much reach as compared to rational content.
Reason #2 – Video Content Can Increase Conversion Rates
If you are in the online marketing business, your first goal is to convert sales and maximize profits. Well, video content gives you a shortcut ticket to increasing conversion rates. Adding a product video on your landing page can increase conversions by 80%.
Video can lead directly to sales too. According to studies, 74% of users bought a product or service after they had watched a product review/tutorial/explainer video. Furthermore, 90% of consumers told us that video content helps them make a purchasing decision. In fact, Companies who use videos in their marketing grow revenue 49% faster every year compared to those who haven’t started using video yet. So what are you waiting for? Start planning your product launch videos now!
Reason #3 – Video Can Build Relationships Between a Brand and Its Customers
Trust between a brand and Customer is just as important as trust between a company and employee, a couple, a family. Video content gives you total control over the narrative- you can choose the manner in which you’d like the brand to stand out. Video Marketing gives you a lot of space to incorporate humor, queries, and testimonials.
Once you have established yourself as a reputable source, your audience will grow further as people share content that appeals to them with their connections. It is a great inbound marketing technique that can help you build trust with your customers.
Reason #4 – Google Loves Optimised Video Content
Videos are interactive and engaging. Good video content hooks the viewer and enamors them to look at the content for a longer duration. This is why companies like Google have optimized their system to rank pages based on the stay time of visitors. Websites utilizing video content have a 53% chance of appearing on the first page of SERP according to a study by Forrester.
Other than being visually pleasing and eye-catching, the extensive media content of videos allows more tags, keyword labels, and descriptions that help in SERP.
Since Google owns YouTube, you’re 53 times more likely to show up on page 1 of Google if you have a video embedded on your website. Make sure to optimize your videos on Youtube for SEO with attention-catching titles and descriptions. DOn’t undermine the importance of adding links back to your website, products, and services. This is what will give customers the next step to follow and make purchases.
Reason #5 – Move-in Before Your Competition Does
Amongst the massive influx of advertisements and information available to users via multiple platforms, it is easy to forget what products or services you liked.
However, about 80% of people have admitted to remembering video ads more clearly. So before your competitor creates a Video advertisement that associates their name with your product/service, take the plunge and do it first! If you’re looking to stay ahead of the curve and boost your brand image, this is the way to go.
Reason #6 – The Future of Video is Bright
Videos are superior to most other types of online content for many reasons – they are more versatile, boost SEO and Brand Awareness, drive conversions, and more.
Video has the power to captivate an audience completely which makes it a great medium to create “viral content”. Some viral marketing videos that are still remembered fondly are commercials by Old Spice and Wendy’s.
We firmly believe video marketing is the future of content marketing. After all, with so much flexibility and so much to offer, the only way to go is forward, right?
Reason #7 – Video Marketing is Available Anywhere, Anytime
In the modern era, everyone is always busy, always hustling. And so, a medium that provides a lot of information in a short span of time without taking up much effort is the need of the hour.
Videos provide the perfect combination of entertainment and information for many who seem to be in a hurry. Video marketing is fast and convenient as they go straight to the point and deliver your message to the customer, who might have otherwise missed it if he didn’t have time to read or book an appointment.
Reason #8 – Email’s Best Friend
We already know the various ways email marketing helps increase CTRs and reach. So when you’re creating videos, why not add them to your email marketing campaigns as well?
It’s been found that an introductory email that including a video receives an increased click-through rate of 96%. Since video content is supposed to bring out the creativity in you, make sure to make your content as entertaining and relevant as possible. In fact, 76% of users say they would share any video with their friends if they found it entertaining. Social shares will increase your website’s traffic and ultimately boost your ROI and conversion rates.
Reason #9 – Videos Get Shared
With the boom of Video marketing, social media have adapted their websites/apps to optimize for video content with new features. For instance, Facebook launched 3600 videos, Live Video, and Lifestage. Instagram released Reels and Instagram Stories. TikTok gained widespread popularity not just on the app but other social media platforms as well. And YouTube is the second most popular social network in the world.
