Getting the hang of SEO optimization is a time-consuming process. It can even be quite intimidating if you’re a beginner. But don’t worry, we have, finding good SEO tools has become extremely easy with our guide on 10 Best SEO Tools used by Experts.
We did a lot of extensive research to compile this list so you don’t need to! These tools will make your life as an SEO marketer much easier. Find out the tools that suit your requirements the best and work best for your business.
SEO tools perform exhaustive keyword research and data analysis for you. If you utilise these tools efficiently, you will be easily able to identify what part of your marketing strategy is working and which parts need some changes. SEO tools are multi-purpose and multi-faceted. You can measure search performance by country, region or language too. They give helpful reports of your comparison with your competitors and guide you to new opportunities. What’s more, they allow you to measure search performance by country, region, or language.
1. KEYWORD RESEARCH
Tool 1: Google Keyword Planner
Google is the world’s most popular search engine and Google’s algorithms are unparalleled. Google Keyword Planner is a free tool designed for advertisers to build new campaigns from scratch or optimise existing ones. Google Keyword Planner allows you to search for keywords, combine two keyword lists together, decide on competitive bids and set budgets to use with your campaigns.
Google Keyword Planner provides users with research and data analysis for the lists of keywords and compares it with their search volumes.
Tool 2: SEMrush
SEMrush is a competitive research tool that helps to find the highest organic as well as paid competitors for a certain keyword in Google Search. SEMrush can help you narrow down on your top competitors by using your target words. You can easily find out the keywords your competition is targeting and adjust your strategy accordingly if you utilise this information at your disposal smartly.
This SEO tool is developed for analysing a domain’s position in search, ranking keywords and finding alternative keywords that might cause more traffic.
Tool 3: SEO PowerSuite
SEO PowerSuite is a diverse and multifaceted toolkit that is comprised of four separate SEO tools. You can perform any kind of SEO activity with SEO PowerSuite! Some of the most striking features of SEO PowerSuite are – website audit for any type of on-page and technical issues, managing backlinks, keyword analysis, and tracking real-time ranking.
As if that wasn’t enticing enough, SEO PowerSuite also allows you to observe and be watchful of your SERP competitors.
Tool 4: GrowthBar
GrowthBar is simply a chrome extension. It gives SEO marketers access to essential SEO data regarding any website at just a glance. It provides you with channels of development and keywords that enhance SEO.
GrowthBar is a very useful SEO tool that makes exploring and sorting through best-performing keywords, and ranking the difficulty scores of keywords easier than ever! It also gives a detailed analysis of domain authority, backlink data, page word count, Facebook ads, etc. With all this data at your fingertips, optimising SEO becomes very straight – forward.
2. TECHNICAL SEO
Tool 5: Screaming Frog
This innovative SEO tool “crawls” through your whole website and in the process, curates an inventory of the website’s internal pages.
It analyses the crawl level and internal and outbound links per page. It also keeps track of keyword elements like title and description, their lengths and the HTTP status codes. Screaming Frog is a power-packed tool that you shouldn’t miss out on.
Tool 6: DeepCrawl
One of the best free SEO tools, DeepCrawl crawls any website to the root level and provides objective knowledge regarding a plethora of topics. The information is sorted on the basis of indexation, content validation universal and site explorer.
DeepCrawl is a very useful tool that will help you keep a trail of all the technical issues that might be coming in the way of your website’s SERP performance.
Tool 7: Woorank
Wookrank is an SEO tool that is devised to make it easier for website publishers to evaluate the SEO-friendliness of their website and optimise it accordingly. It gives you the power to make changes to the websites, free of cost.
This free SEO tool used 50 criteria to evaluate websites through automation and also gives useful insights on SEO.
3. BACKLINK MONITORIING AND ANALYSIS
Tool 8: Ahrefs
Ahrefs is a popular digital marketing tool. It consists of a powerful toolset for backlinks and SEO analysis. Its proud USP is that Ahrefs has the largest base of live links, it has a huge index and the best speed of index updates among its competitors.
Tool 9: Open Site Explorer
Open Site Explorer is a tool built for optimization developed by Moz.com. It is commonly referred to as a search engine for links. As you must have inferred from the nickname, it is a tool that is designed to track links leading to your website. It presents you with important statistics like overall link counts and accounts of domains linking to a URL, anchor text distribution, etc.
Tool 10: Majestic
Majestic is a tool that has been crowned as the world’s biggest link database. Majestic’s Backlink Checker tools offer the most exhaustive back-link data that has been crawled through worldwide distribution channels.
4. LINK BUILDING
Tool 11: Link Research Tools
Link Research Tools is an internet marketing tool. It has impressive qualities such as a complete accumulation of 24 sources, re-crawling, and even verification of links.
Tool 12: Ontolo
Ontolo is a tool that was created with the objective of finding links on potential topics based on the topic, link type and phrases you provide.
Ontolo SEO tools are extremely beginner friendly and the best way for a newbie to move on to advanced concepts in a step-wise manner. But if you have been in the field for a while now, don’t worry, you won’t have to start from basics-it has options for advanced users!
Tool 13: Whitespark
Whiteparks is a link prospector that helps you boost your workflow and drastically increase your rankings. With Whitespark you can discover the most suitable link possibilities. There are thousands of link-building and reach prospects on Whitespark link prospector.
5. RANK TRACKING
Tool 14: Google Search Console
Google’s multipurpose tool-Google Search Console- is a simple way to keep track of your account activity. Google Search Console gives you a clear impression of the number of keyword queries that lead readers to your website along with an analysis of impressions, clicks, and CTR for individual keywords.
Tool 15: SE Ranking
Are you tired of trying to keep tabs on the parameters you need to optimize to achieve a good SEO ranking? SE Ranking is the answer! It is a multi-faceted SEO management tool that can be used to audit websites. It provides an easy-to-refer list of pages that automatically check for technical issues, perform keyword research and show identical search queries. It also has features to manage backlink profiles so you can find out where most backlinks are coming from, and even keep an eye on your competitors. SE Ranking’s most coveted feature is its Rank Tracker which provides users with high accuracy, and easily traceable keywords.
Conclusion:
SEO is the backbone of your digital marketing strategy. The stronger your SEO is, the stronger your foundation is. Here we take a look at some of the tools that will unquestionably help you in your SEO journey and make your job as an SEO strategist much easier. SEO tools make managing a website efficient making it more accessible to optimize search engine rankings.
