10 Ways to Improve your Organic Click-Through-Rate

The goal of any website on the internet is to reach as many people as possible and make them interested in your content. To achieve this, marketers need to reach a synchronized balance of good optimized SEO strategy and high-converting Click-through-rate.

Since this article is about CTR, let us assume that you have already optimized your website well enough to get good rankings on search engines.

Now, consider an analogy – Consider a store that spends tons and tons of time advertising themselves and improving their aesthetic. Every time you see a banner of their services, it is appealing and makes you wonder what they have to offer and compels you to visit and find out.

In contrast, consider an advertising campaign that is very plain or unappealing. You might see the banners for this campaign just as many times as the previous one but it will not pique your curiosity. You will probably just forget about it as soon as you reach home.

Similarly, like attractive banners, well optimized, good-quality SEO helps search engines and people discover your website. It increases your potential customers. But it is the quality of content and services that you offer on these banners that will ensure the readers click on your ad and become customers.

What is CTR?

The official definition of CTR is the ratio evaluating how often people who see your ad or free product listing end up clicking it. In simple terms, clicks ÷ impressions = CTR

Clickthrough rate (CTR) can be used to determine how well your keywords and ads, and free listings, are performing.

Therefore, it is important for marketers to improve their Click-through-rates so that their marketing efforts don’t go in vain. Remember,a good CTR is comparative to what you’re advertising and on which networks. A little extra incentive to focus on CTR is that better organic CTR will lead to better rankings on Google. Why is this? It is because when your URLs are clicked on regularly, the search engines will deem your website to be credible and valuable to future searches considering your targeted keywords.

Hopefully, by now you have an idea of what CTR is all about and why it is so important. We have made a list of some tips and strategies you can implement to make your Click-through-rates better below:

1. Long-tail keywords

A long-tail keyword comprises of few inseparable words. They are usually specific queries and by adding these long-tail keywords to your website, you can drive a lot of the traffic that these queries generate towards your website. When people search for these specific queries, like “How to study?” or “What is SEO“, not only will your website will pop up in response to their search but they will be all the more tempted to click on it.

There are different tools such as Ubersuggest that you can use to help you find relevant long-tail keywords to use. You can also perform analytical searches, surveys, etc to understand your audience better so that you can address their needs better.

2. Don’t forget Meta Descriptions

A meta description is an HTML element that describes and summarizes the contents of your page. They consist of 160 characters so meta descriptions need to be short, relevant, catchy, and to the point. These meta tags help search engines and users find your content easily. It is good practice to use meta descriptions that inform users about what the content is about and tempts them to click on your links.

You can use keywords here to let your audience know that you have the answers or products in regards to what they are searching for.

Don’t shy away from stirring your audience’s emotional side – use persuasive language to elicit an emotional response.

You can also add Calls-to-Actions in your meta descriptions like “learn more” or “Find more“.

3. Structure your data

There are different tools and resources like schema.org that you can use to convert tour content into code that is easier for search engines to comprehend. This will make results more interactive in the form of snippets.

4. Add images to your pages

Images not only boost your page’s aesthetic but are a powerful way to boost your page’s engagement and reach. People are much more likely to click on snippets that have a visual representation attached to them than just plain text.

In fact, it also amplifies the chances of your URL being clicked on when users look for search results in the images section. Use keywords to name your images and don’t neglect alt tags for the images for best results.

5. Use descriptive URLs

URLs are literally the address of your website. Just like how people are less likely to visit a restaurant located in a remote, difficult-to-reach location, complex and cluttered website URLs are also less likely to bring customers to your website.

Instead, focus on making your URLs simple and descriptive. Include your keyword in your URL to emphasize the core topic your post is about showing users that your content is relevant.

Example: https://cybercityexpress.com/2021/10/27/top-5-hindi-youtube-channel-to-learn-seo/

6. Keep the title format simple

SERPs display your title tag and therefore, it is important that it is well optimized and inviting. People don’t generally have the time to read all the details displayed on the search engine results, they usually just skim through the content.

An appealing title that is relevant to their search is a stead-fast way to gain their attention and make them click on your website. If you’re a popular brand or in collaboration with a partner brand, you can include that in your title so people click on your website based on the brand’s pre-existing credibility.

7. Localize your Content

By localizing your content, you can reach high-intent customers who are already looking online for something you sell or offer.

For small businesses that only operate in certain states or locations, creating localized content will make it easier for people in your target demographic to find you easily. Include your location in your meta descriptions and title tags. Also, get yourself on the map by registering to Google My Business.

8. Use lists

• Lists give structured, clean, and to-the-point information.
• They are easy to skim through and give people the impression that your content will provide them with an executable solution.
• When utilizing lists, make sure to include numbers in your headline and title tag.
• Lists increase your chances of appearing in featured snippets and therefore, they are a great way to boost your organic CTR.

9. Identify what’s working and what’s not

To improve your CTR, you need to routinely check what CTR metrics are providing good results and what efforts are going in vain. You can use Google Analytics to evaluate this information. It shows the Number of Clicks, impressions, CTR, and average SERP position of your pages. It also other valuable data like bounce rates and conversions.

Once you’ve analysed the data, you can optimize it to improve what’s not working and grow what’s working more.

10. Optimize Site Speed

Long waiting time is recognized as a sign of bad service everywhere in the world. If your website takes a long time to load, people who have clicked on your link may just close it or bounce back.

As Google also prioritizes Page Experience and Web Core Vitals as ranking factors, website loading speed is crucial to your website’s ranking. This will harm your CTR. In fact, on mobile devices, increasing loading speed from 1 second to 3 seconds increases bounce rates by 32 percent.

Conclusion

Following through with these strategies will definitely improve your CTR and consequently customer retention rates. To become a successful marketer, you not only need to create content that people the people want but create content that makes people want it.

Visit our other blogs to read more about SEO optimization and best marketing techniques.